Case Study

Tektronix: UX Strategy and Architecture

 Tektronix
Overview

You know you've made a substantial positive impact when you leave a company and your legacy of strategic planning continues to drive consistent improvements. This is the case with Tektronix, where Steve Mariani lead the User Experience Group, planned and executed Tek's first UX strategy, focused on improving the value and return of UX disciplines and effectively partnered with executives and corporate divisions. Steve's goals were to:

  • Leveraging Design as Strategic Asset & Key Competitive Differentiation
  • Exceeding customer needs and expectations
  • Driving consistent design decisions utilizing existing spending and org. structure
  • Institutionalizing Best Practices and Methodologies

Solutions
  • Holistic UX, Comm. Strategy, Intellectual Properties Strategies
  • UX architecture and design toolkits
  • Ethnographic Research & Personas Development
Results
  • Tektronix's interactions with all stakeholders - internal and external - have taken on a new dimension of value and impact
  • Internally, the new processes and workflow keeps all employees up date and involved in the research and design process breaking down previous barriers
  • Externally, the Tektronix Brand is reinforced and elevated by the strength of its consistent approach to the design of user experience touch points
 
Examples
 
The Standard Design Toolkit drives Brand consistency and future Industrial Design decisions across product lines:
 
 
 
 
 
"Cooper" style Personas guide multi-discipline team decision making and reinforce User Center Design principles and methodologies.
 
 
 
 
Outrageous/Fake marketing campaigns are an internal communications tool to spurs innovation, conversation and collaboration.
 
 

Engage, Delight & Differentiate.
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