Case Study

eBay

 eBay
+ Visit Website
Overview

When dynamic front content and reviews became an industry trend and later a standard for shopping web sites, eBay followed. Steve was called in to prototype and test some creative alternatives for eBay's international front pages with dynamic content and to create and test a Reviews and Guides environment as a new feature for eBay's marketplace. International usability testing revealed that dynamic content was much more appreciated in Asian countries.
Solutions
  • Develop several prototypes of eBay's front page.
  • User test various prototypes.
  • Partner with engineering to technology test alternatives.
  • Develop Reviews and Guides environment.
Results
  • Dynamic content adopted on several international front pages increased commercialization and cross promotions.
  • +15% 1st year traffic retention. Previously lost to Amazon and other review sites.
  • Dynamic content contributed to increased customer satisfaction in Asian countries.
  • Reviews and Guides contributed to increased satisfaction, brand loyalty and eBay community building and participation.
 
Examples
 
 
Reviews & Guides: http://reviews.ebay.com/ Dynamic Content: eBay Korea, eBay Viet Nam
 
 

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