Case Study

DVDPlay

 DVDPlay
Overview

UX is not just about the on-screen interface. Users are *anyone* who interacts with your company. They include the system adminis who have to install your stuff and keep it up and running, the managers who have to make a purchasing decision about whose software to spend their hard-won budget on. User Experience is about looking at the whole experience the user has in interacting with your products and your company and making it as easy as possible for them, right from the way they hear about it, through purchasing and finding the information they need to make an informed decision, through installation, configuration, administration, ongoing support.

Solutions
  • Lead project to create first generation AdPlay™
  • Authored first AdPlay™ self promoting ad camping
  • Designed Kiosk and AdPlay™ user experience
  • Managed Kiosk hardware and software design
  • Negotiated and managed strategic partnerships
  • Performed usability, foot-traffic, end-user research and analysis
Results
  • DVDPlay's user interface and user interactions are the de-facto standard in the DVD kiosk industry due to its intuitiveness, human factors, and quick response
  • AdPlay™ was the first "out-of-home" advertising network in the kiosk industry
  • Kiosk have received prominent placing in high traffic areas of partner stores
  • Usability and design work on the back-end software allowing it to scale capability to remotely manage thousands of Kiosks
 
Examples
 
Systems Architecture:
The AdPlay™ Advertising Network was built from the grounds up piecing
together commercially available software and hardware components. 		Market Research:
The following is an abstract from the foot-traffic research
performed at several Safeway grocery stores in the Bay Area.
This analysis helped negotiate best store placement of Kiosks.
 
 
 
Interaction Design & Usability:
A touch-screen Kiosk might seem common place today but it was not a few years ago. Steve designed user interfaces and performed vital streamlining and usability improvements incorporating research and observations from field tests he personally conducted. Below we see improvement to a keypad entry screen to capture emails and a alternative movie list.
 
 
 
 
AdPlay™ Marketing Campaign:
The following are a few collaterals from the catchy self-promoting DVDPlay marketing campaign still broadcasting today.
Steve created the visual concepts, tag lines, and the production graphics.
 
 
 

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